8 Simple But Effective Tips for Brand Building for Middle Aged Professionals

Like me you probably look on in incredulity at the twenty-somethings with a million followers on Instagram who get paid by brands to endorse vacation spots.



Lucky them of course and the bloggers and vloggers will tell you it IS a proper job. But what about the rest of us...who cannot professionally vlog from our bedrooms about how to improve our receding hairline - but with an ounce of professional credibility would like to develop and grow a brand based on our professional activities?


Especially because promotions, jobs, sales, plan-B all depends on it nowadays in the day of upstart startups and no more jobs for life.


But beyond that - it is the fulfillment you get from hosting charity fund-raisers - doing things more than shuffling papers at your desk. Trust me, this is better than the modern-day cult of the self. It's the feeling of helping others that is going to make the brand building useful. (You don't believe me yet, I know, you think brand is ego and money...after those wear off...it's purpose and fulfilment that is why brand is truly important).

Speaking as someone who is a brand ambassador for a financial services company, what develops a brand professionally?

Read more

1 view

Our website offers information about investing and saving, but not personal advice. If you're not sure which investments are right for you, please request from example from a regulated financial advisor. If you decide to invest, read our important investment notes first and remember that investments can go up and down in value, so you could get back less than you put in. Remember all trading is risky. The information provided on this website and all communications is intended for research and educational purposes only. Articles and/or screen shots featuring individual investments are not recommendations to buy or sell. Articles containing investment analysis and related comment may be out-of-date when you read them. You should do your own research into any investment before deciding to buy or sell. The aim of our products and educational resources is to help you to perform this research effectively, quickly and with confidence.It is based on our journalist comment provided elsewhere and in our books and on TV.

©2020 Alpesh Patel Ventures Limited.